Shopify App Store Ranking: What Day 14 of a New Compliance App Launch Actually Looks Like

We launched **GPSRReady on the Shopify App Store on June 8, 2026. It is a compliance app that helps Shopify merchants meet the EU General Product Safety Regulation (GPSR), which has been mandatory since December 2024 for non-food products sold in the EU. Two weeks later, here is the honest picture: organic rank above 96 on every relevant search term. The listing copy is solid. The app works. The installs are at zero. This post is about what the algorithm actually does to new apps — and what we are doing about it.** What GPSRReady does The EU General Product Safety Regulation entered into force in December 2024. For Shopify merchants selling non-food products to EU or UK consumers, it introduces mandatory product-level disclosures: the responsible person or importer, safety warnings, traceability information (batch number, serial, item number), and CE marking where applicable. GPSRReady surfaces these as native Shopify metafields and a theme block that auto-displays the right disclosures on every product page — no theme code injection, one-click uninstall. The EAA connection is close: both GPSR and the European Accessibility Act (EAA) are EU product and service regulations that enforce via the same channel — national market surveillance authorities — and both are often missed by non-EU merchants who think geography exempts them. They do not. If you sell into the EU above the microenterprise threshold, both regulations apply to your storefront. That is why we built both apps under the same umbrella. The ranking situation at day 14 On June 16 — day 8 post-launch — we ran a ranking check across the terms we are targeting. Results: gpsr : rank above 96 (not in the first 8 pages Shopify returns) gpsr compliance : rank above 96 product safety : rank above 96 eu representative : rank above 96 safety warnings : rank above 96 This is not a listing-copy problem. The description covers responsible person, importer, CE marking, traceability, labelling. The app title carries the