How Be Recommended by Inithouse Scores AI Visibility 0 to 100 Across ChatGPT, Perplexity, Claude and Gemini

Your product might rank on page one of Google and still be invisible to AI. When someone asks ChatGPT "what's the best project management tool for small teams," does your product show up? For most SaaS companies under 50 employees, the answer is no. At Inithouse, we built Be Recommended to answer that question with a number: a single AI visibility score from 0 to 100 that tells you exactly where you stand across four major AI engines. Here is how the scoring works under the hood. What the score measures The Be Recommended score captures how often, how prominently, and how positively AI engines mention your product when users ask category-relevant questions. A score of 0 means no AI engine mentions you at all. A score of 100 means every tested prompt across all four engines names your product as a top recommendation. The four engines we test against: ChatGPT (OpenAI), Perplexity , Claude (Anthropic), and Gemini (Google). Step 1: Prompt generation We start by building a bank of 50+ real prompts that a potential customer would actually type into an AI assistant. These are not keyword-stuffed test queries. They mirror how real people ask for recommendations. For a CRM product, that looks like: "What CRM should a 10-person startup use?" "Best alternatives to Salesforce for small businesses" "Compare CRM tools with good API integration" "Which CRM has the best free tier in 2026?" We group prompts into three categories: direct (user names the product category), comparative (user asks for alternatives or comparisons), and situational (user describes a problem without naming a category). Each category tests a different signal: brand recognition, competitive positioning, and contextual relevance. Step 2: Multi-engine querying Each prompt gets sent to all four AI engines through their APIs. We capture the full response text, not just a yes/no for whether your product appeared. The raw responses go into a structured analysis pipeline. We run queries from neutral accounts with n