Repricing of Software Engineering Labor

I started my career in the late 2010s, and I have had a front-row seat to the growth of the industry that has given me everything: software engineering. Looking back over the last decade, I have mixed feelings about some of the calls I made. And I am seeing the same patterns play out again now. So for engineers who are confused about where this is headed and how to navigate it, here is how I think about it. Generalist SWEs were a product of cheap money The late 2010s, I saw an huge amount of startup funding, globally. Flipkart, Snapdeal, Jugnoo, and hundreds of others were scaling hard and one hiring pattern I saw was that: everyone wanted generalist software engineers. People who could easily get upto speed across the stack.- backend, frontend, infra, deployment and simply ship. Building software was expensive. Automation was still low. Kubernetes had just gone mainstream. Shipping still meant a surprising amount of manual work: SSH-ing into servers, copying artifacts around, running mvn builds by hand, debugging deployments straight in production, duct-taping infrastructure that today you would never touch. Companies fought over engineers who maximized feature throughput. Breadth was a premium, because every extra engineer increased the rate at which software got built. It helped because the money was also free and VCs rewarded growth over efficiency, and hiring software engineers in bulk was the easiest way to spend it. Pull up a resume from an engineer who started around that time and you will usually see the same shape: a long list of technologies and frameworks, broad and adaptable, but rarely deep in any one thing. There was no incentive to go deep. LLMs Changed The Dynamics LLMs did not kill software engineering. It compressed the cost of implementation. The work that got hit first was the work that was already standardized: CRUD apps; API integration and glue code; Framework-heavy backend work; Frontend scaffolding; Standard architectural patterns. What use