Sarout Morocco

An innovative Moroccan platform for finding, renting, and selling real estate, offering a simple and seamless experience tailored to the local market. Challenge Launch Sarout.ma, an innovative Moroccan platform dedicated to searching, renting and selling real estate, on an ultra-competitive market dominated by a few historical players often criticized for dated ergonomics and uneven listing quality. The challenge: build an intuitive, modern real estate marketplace able to connect individual owners, agencies and tenants across all of Morocco — Casablanca, Rabat, Marrakech, Tangier, Agadir — with clear navigation and smart search. It also required enriched, geolocated listings updated in real time, and a journey differentiated by user profile (searcher, owner, professional agency). Solution Development of a site with a clean, fully responsive interface, designed mobile-first since most real estate searches in Morocco happen on smartphones. Integration of advanced dynamic filters (city, neighborhood, price, surface, number of rooms, property type, furnished/unfurnished) with instant result refresh. Listing management via a complete owner dashboard: creation, editing, view statistics, photo management with multi-upload and automatic compression, scheduling of paid promotions. Each property page has an SEO-optimized URL, rich descriptive content, precise geolocation on an interactive map, and the option to directly request a viewing. SEO architecture focused on local ranking: category pages per city and neighborhood, Schema.org RealEstateListing markup, dynamic sitemap. Email alert system for saved searches, listing moderation, and a professional agency dashboard for premium accounts. Results A high-performing, accessible real estate portal that significantly simplifies property search for individuals and strengthens listing visibility across Morocco. The interface fluidity stands out in a market where competition remains rough around the edges. Steady growth in publishe