Building in public, week 17: turning one feature into a page cluster (and the internal-linking layer nobody sees)

Week 16 shipped the AI background remover: Rust-native, ort + ISNet + libvips, no Python. That was the feature. Week 17 was not about writing more of it. It was about the boring, high-leverage part that most side projects skip: turning one working feature into pages that can actually rank, and wiring those pages together so search engines can find them. No new engine code this week. Just leverage on what already existed. Here is what that actually looked like. The problem: a hub with nothing pointing at it The background remover lives at /remove-background . That is the hub. The plan was classic hub-and-spoke: one general tool page, then use-case spokes that each target a specific intent (removing a signature background, prepping an Amazon product photo, and so on). I built two spokes this week. But halfway through, I looked at how internal links actually worked on the site and found the real problem: nothing linked from the hub to the spokes. The spokes linked back to the hub in their body text, but the hub had no idea they existed. Neither did the ~180 converter pages. Tool links on the site were hardcoded in a frontend constant, roughly: export const IMAGE_TOOLS = [ { label : " Compress JPG " , href : " /compress/jpg " , tool : " compress " }, { label : " Resize Image " , href : " /resize-image " , tool : " resize " }, { label : " Crop Image " , href : " /crop-image " , tool : " crop " }, { label : " Images to PDF " , href : " /images-to-pdf " , tool : " convert " }, ] as const ; That list covered the converter tools. It did not include the background remover or its spokes at all. So the new pages were orphans: reachable only through the sitemap, with no internal links carrying any signal to them. For a domain that is still young and still earning Google's trust, orphan pages get discovered slowly and rank even slower. The fix: one constant as the source of truth Instead of hardcoding links in three different places, I made a single constant describe the whole cl