South Korea’s hottest new bachelors are chip workers

Baek, a 35-year-old manager at the South Korean semiconductor titan SK Hynix, was enrolled in Sunoo, a matchmaking company based in Seoul, a year ago. In a move typical of anxious South Korean parents, his mother signed him up, hoping to find a good wife for her son. Lately, says Baek (who asked to be referred to by his last name to protect his privacy), he and his coworkers are having better luck finding dates than they used to, perhaps because of the dazzling bonuses they just got. Flush with eye-popping profits from the AI chip boom, SK Hynix struck a landmark deal last year with its labor union to pay out 10% of operating profits to employees, which translates to an extra $476,000 per employee this year. A similar agreement and sizable lump sum followed for Samsung workers this May. With their newfound wealth, chip workers like Baek have become the most sought-after bachelors and bachelorettes in South Korea. “I have a coworker who’s perpetually going on blind dates, and he’s been getting so many recently,” says Baek. “For the past few months, I’ve been getting many blind dates too, perhaps because of the bonuses I got.” Lately, young South Koreans joke online that the best outfit to wear on a blind date is an SK Hynix uniform . The AI chip boom is changing the social fabric of South Korea by minting a new elite of “silicon-collar” workers earning about 20 times as much as the average South Korean. Although it’s helping some chip workers to find relationships, it’s also fueling fears of a deepening wealth disparity—and a loud public debate about inequality. Love in the time of chips South Korea is the epicenter of the chip boom fueling the AI race. Samsung and SK Hynix supply the vast majority of the world’s high-bandwidth memory (HBM) chips, which power Nvidia’s AI accelerators—the GPUs used to train AI models. As AI companies spend hundreds of billions of dollars on building data centers around the world, demand for HBMs is rising beyond what suppliers can kee