I built a tool that checks whether ChatGPT recommends your brand (Python + Apify)

Your customers have stopped Googling "best note-taking app." They're asking ChatGPT, Perplexity, and Gemini instead — and getting back a short list of three or four products. If your brand isn't on that list, you're invisible, and unlike a Google ranking you can't even see where you stand. That's the problem I set out to measure. This post is the build breakdown: five AI answer engines, one uniform result shape, a mention-detection core that doesn't lie to you, and the honest gotchas I hit around cost and billing. The whole thing runs as a paid Apify Actor written in async Python. The niche has a name now — GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization). Think SEO, but the search engine is a language model and the "ranking" is whether you get named in the answer. The core question Give the tool a brand, its competitors, and the buyer-intent questions your customers actually type: { "brand" : "Notion" , "competitors" : [ "Obsidian" , "Coda" , "Evernote" ], "prompts" : [ "best note taking app for students" , "Notion vs Obsidian which should I use" ], "engines" : [ "perplexity" , "chatgpt" , "gemini" , "claude" , "aiOverview" ], "samplesPerPrompt" : 3 } It asks each engine each prompt (several times, because LLM answers vary run-to-run), then analyzes every answer for: were you mentioned, how early, were you recommended or just listed, what's the sentiment, who else got named, and — the part incumbents skip — which domains each engine cited. That last one is the actionable output: it tells you which websites the AI trusts for your category, i.e. where you need coverage. Architecture: one shape to rule them all The trick that keeps the whole thing sane is that every engine adapter — whether it's a clean REST API or a messy HTML scrape — returns the exact same record shape : { " engine " : " perplexity " , " prompt " : " best note taking app for students " , " sampleIndex " : 1 , " responseText " : " ... " , " citations " : [{ " url " : " ... "