I gave my SaaS 14 days to get 3 sales. It got 0. Here's the math.

Two weeks ago I wrote here that I killed my SaaS subscription 7 days after launch and rebuilt it as a buy-once product. I ended that post with a promise written down before I could talk myself out of it: 3 real purchases in 14 days of relaunch, or I move on and leave UIPrompt in maintenance mode. Either way I would post the numbers. The 14 days are up. Here are the numbers. Purchases: 0. New organic signups during the window: 0. The last real signup was a free account three days before the relaunch even went live. They looked once and never came back. So by my own written bar, this is a move-on. UIPrompt goes to maintenance mode today. I want to be useful about why, because "it didn't sell" is a result, not a lesson. What I did in those 14 days Quite a lot. That turns out to be part of the problem. I shipped a real product. The buy-once model was clean: a free playground with no signup, one $39 price, and an AI Design System Pack export that survives a blind test (a fresh AI session got only the exported files and matched 34 of 34 specced properties, inventing zero colors). I bought a custom domain. I launched on Product Hunt with a video, posted a Show HN, cross-posted the pivot article, made a 20-second promo video in Remotion with licensed music, put it on YouTube and X, and submitted to Peerlist, Dev Hunt, Indie Hackers, SaaSHub, and a stack of directories. None of it produced a single sale. Not one. The lesson I did not want On the first launch I blamed pricing. I killed the subscription, and I was right that a burst-usage tool should not bill monthly. But here is the uncomfortable part: fixing the pricing changed nothing, because pricing was never the binding constraint. Demand was. Two different pricing models, same zero, should have told me the problem lived upstream of the checkout page the whole time. I was tuning the part of the funnel I could see and control (the offer) while the actual leak was at the top: not enough of the right people, with pain acute