SEO for a $2.99 product: what 28 days of Search Console data taught me

I'm building PetSignal — a browser-based AI that reads dog and cat body language from a photo and flags stress signals (whale eye, freezing, lip curl) before they escalate. It's a solo project, the core purchase is a $2.99 credit pack, and that one number dictates the entire growth strategy. Here's the math that rules everything: at a ~$3-10 one-time AOV, paid ads can never work. US pet-niche CPC runs $0.5-2; even at optimistic conversion rates you're paying $50+ to acquire a $3 customer. So the product lives or dies on organic search. That constraint turned out to be a gift — it forced me to treat SEO as an engineering discipline with real feedback loops instead of a checklist. Twenty-eight days of Search Console data later: 230 clicks, 15,953 impressions, and impressions in the second half up 105% over the first. Small numbers, real slope. These are the five things the data actually taught me. 1. Symptom pages beat product pages — but not the way I expected My content engine is ~35 "symptom pages": Dog Opening and Closing Mouth Repeatedly , Cat Whale Eye , Cat Breathing Fast . Each one answers a moment of owner anxiety that ends with a photo the owner has already taken — which is exactly what the product analyzes. The surprise: one page carries 54% of all clicks. Not the homepage, not the tool pages — a page about dogs opening and closing their mouths. Meanwhile my four "commercial" analyzer pages have CTRs of 6-9% (site average: 1.8%) but almost no impressions. The lesson: content pages find demand, commercial pages convert it, and internal links are the pipe between them. I spent a day rebalancing internal links after realizing my refund policy — sitemap priority 0.4 — carried roughly twice as many site-wide links as any commercial page, while the general-purpose analyzer had exactly zero editorial links pointing at it. 2. Every page is data, not HTML All 35 symptom pages live in one TypeScript file as structured objects: title, quickAnswer, sections, tables, re