SMX Advanced Will Run Two Coast-to-Coast Events in 2027, Adding San Diego and Boston

SMX Advanced will hold two in-person conferences in 2027 , expanding the advanced search marketing event to the West Coast and East Coast for the first time in a single year. The conference is scheduled for San Diego from March 17 to 19, followed by Boston from September 20 to 22. The expansion gives the SMX Advanced community two distinct opportunities to convene around advanced SEO, PPC, AI, and GEO topics . Search Engine Land confirmed the plan in its official SMX Advanced 2027 announcement , describing it as the first year the event will run twice. For a conference long associated with practitioner-focused search marketing education, the change is significant because it turns SMX Advanced into a two-city annual schedule rather than a one-off gathering. The development also arrives as SMX Advanced marks its ongoing 20th anniversary. A two-city schedule for advanced search marketers The announced 2027 program consists of two separate events, not duplicate dates running at the same time. San Diego opens the schedule in March, while Boston follows roughly six months later in September. SMX Advanced 2027 event Location Dates Role in the expanded schedule West Coast event San Diego March 17 to 19, 2027 First of two in-person SMX Advanced events East Coast event Boston September 20 to 22, 2027 Second of two in-person SMX Advanced events The two-event structure expands the calendar without changing the core identity described for SMX Advanced. The conference programming is positioned around expert-led sessions, deeper discussions, and enhanced networking for professionals working across search and adjacent areas of marketing technology. The stated subject areas matter because search marketing teams are increasingly dealing with an overlapping set of disciplines. SEO and paid search remain central, while AI and generative engine optimization, or GEO, have become relevant parts of the broader conversation about how businesses are discovered and represented in search exper