I built a quiz-driven gift recommender (Next.js + Cloudflare Pages)

Most "AI gift finders" are a search box with a chatbot glued on. I wanted to build something different — a quiz-driven gift recommender that ranks real Amazon products by who the recipient actually is , not just keywords. I call it GiftHive . In this post I'll walk through the architecture, the conversion tricks I learned shipping it, and the bits I'm proudest of. The Problem Picking gifts is emotionally expensive. You scroll Amazon for an hour, second-guess every option, and end up buying a gift card. Existing tools don't help because they optimize for keyword match , not recipient fit . GiftHive flips the input: instead of "show me gifts under $50", you answer a 30-second quiz about the person (relationship, interests, occasion, budget) and get a ranked shortlist with explanations of why each gift fits. Stack Next.js (App Router) — SSR for fast first paint, RSC for product data Tailwind CSS — design system + dark mode via CSS variables Cloudflare Pages — edge-deployed, free tier covers the traffic Amazon Associates — affiliate revenue model The Funnel The whole site is a 3-step conversion funnel: Landing page — exit-intent modal + social proof toasts prime the visitor Quiz — 30-second, one-question-per-screen flow, no login Results — ranked products with countdown bar and "X people found gifts this week" social proof Every step has a single primary CTA. The exit-intent modal is route-aware — it only fires on / and stays silent on /quiz and /results so it never interrupts the funnel mid-flow. That bug cost me ~15% of quiz completions before I caught it. Personalization Logic Each quiz answer maps to a vector of attributes (interests, style, budget, relationship). Products in the catalog have matching tags. Ranking is a weighted score: score = tag_overlap * w1 + budget_match * w2 + occasion_match * w3 No ML model needed — a few hundred products and clean tagging is enough to feel personal. Amazon Affiliate Integration Every product link runs through getAmazonUrl() w