People Liked My Product. They Just Didn't Need It.

I recently learned something about building products that I probably should have understood much earlier: People liking your product doesn't necessarily mean they need it. I built a platform called Rizzzler, an open-source profile/link-in-bio platform. The idea was pretty simple. I'd seen people using platforms where they could put a link in their social media bio and create a small personal page. I thought I could build my own version — something simple, fast, customizable, and a little more fun. So I built it. And because I wanted people to be able to trust what they were using, I made the project open source too. I spent a lot of time building the actual product. There are profiles, customization, coins, notifications, milestones, community chat, and other small systems intended to make the platform feel less like a static link page and more like something people could actually interact with. At that point, I thought: "Okay, now I just need people to find it." That turned out to be the easy part. Then I started promoting it. I submitted Rizzzler to places like Product Hunt, SaaSFrame, and other platforms where people discover new products. And for a few days, things actually looked pretty good. I started getting visitors. At one point, the traffic was above the 25th percentile for the category I was looking at in GA4. People were visiting. Some people signed up. And I started getting feedback like: "Good UI." "This is good." "Someone finally made link-in-bio profiles look cool." Those comments felt great. They also gave me a slightly dangerous impression: Maybe I've built something people actually want. Then the traffic stopped. Not gradually. It just became cold again. The initial spike from launching and posting about the product disappeared, and there wasn't enough organic interest to keep bringing people back. That was the part I didn't expect. The product wasn't necessarily bad. This is something I've been thinking about a lot. I don't think the main problem