Automating Daily Bluesky Posts with a JSON‑Driven Content Pipeline

Automating Daily Bluesky Posts with a JSON‑Driven Content Pipeline TL;DR: I added a set of JSON files and a lightweight loader to the content‑automation repo so our CI can generate and publish daily Bluesky posts automatically. The change centralizes multilingual copy, makes the publishing script data‑driven, and removes the manual copy‑paste step that was breaking our release flow. The Problem Our weekly release process includes a short status update on Bluesky. The copy lives in a markdown file that we edit manually, then copy‑paste into the Bluesky CLI. Two issues kept surfacing: Human error – a typo or missing line would cause the post to be rejected by the API ( Error: Invalid payload: missing "text" ). No versioning – we had no way to track which text was used for a given date, making it impossible to audit or rollback a post. The symptom was a failed CI job that stopped the whole pipeline with the error above, and we were forced to roll back the entire release just to fix a missing word. What I Tried First My first attempt was to add a tiny shell script that reads a bluesky.md file and pipes it into the CLI: cat content/2026/08/16/bluesky.md | npx bluesky-cli post That worked locally, but the script crashed in CI because the file path was hard‑coded and the runner didn’t have the bluesky-cli binary installed. I also quickly realized that the same script would need to support English and Spanish versions, so the hard‑coded approach would explode as we added more languages. The Implementation 1. Data‑driven content files Instead of markdown, I switched to a JSON structure that can hold multiple languages and post types (progress, announcement, etc.). Each day gets its own folder under content/YYYY/MM/DD/VS/ . For the 2026‑08‑16 release we added: content/2026/08/16/VS/bluesky_en.json content/2026/08/16/VS/bluesky_es.json content/2026/08/16/VS/metadata.json Example bluesky_en.json [ { "type" : "progress" , "text" : "Finally pushed a real change: coverage for the