How to Build a Local-Service Site That Can Answer ‘Can You Fix My RV Today?’
An RV repair business does not lose a service call because a visitor failed to read a clever headline. It loses the call when a person with a broken slide-out, roof leak, or electrical issue cannot answer four basic questions quickly: Do you handle this exact problem? Do you serve where I am? Are you available and credible? What do I do next? That sounds like marketing. It is mostly a systems-design problem. The implementation goal is not “make more city pages.” It is to make the business's real-world facts available, consistent, crawlable, and usable across the website, Google Business Profile, analytics, and the conversion flow. This post turns SEOG’s RV repair checklist into an implementation pattern a developer can apply to any local-service site. The model: one source of truth, many decision surfaces Local customers do not encounter a business in one place. They may see a Google result, a Maps profile, a service page, a review, or a call button before they ever submit a form. Treat the site as one consumer of a small, canonical business data model rather than a collection of independently written pages. business facts ─┬─> server-rendered service pages ├─> JSON-LD ├─> XML sitemap + canonical URLs ├─> GBP sync/review queue (with human approval) ├─> call/form events └─> audit and change history The important part is the left side. If a mobile RV technician's phone number, service coverage, repair categories, and hours live in five unrelated CMS fields, a mismatch is inevitable. Start with an explicit domain object. type BusinessLocation = { id : string ; legalName : string ; publicName : string ; phoneE164 : string ; website : string ; address ?: { streetAddress : string ; addressLocality : string ; addressRegion : string ; postalCode : string ; addressCountry : " US " ; }; geo ?: { latitude : number ; longitude : number }; serviceAreas : Array < { name : string ; state : string ; proof : string [] } > ; hours : Array < { dayOfWeek : string []; opens : string ; c