curl your own homepage. That is all ChatGPT sees.

Run this against your site right now: curl -s https://yoursite.com | grep -o "<h1[^>]*>.*</h1>" If nothing comes back, or you get an empty <div id="root"> , then large parts of the internet cannot read your site. Not "reads it poorly". Cannot read it. I do this on every site we take over, and the result surprises people often enough that it is worth writing down. What the test is actually showing curl does exactly one thing: it fetches HTML and stops. It does not run JavaScript. It does not wait for hydration. It does not call your API. That is also what a large number of crawlers do. Googlebot is the exception people think of, and it is genuinely good: it fetches, queues the page, and renders it with a headless browser later. Client rendered content usually gets indexed eventually. The AI crawlers are a different story. As of now, the major ones (GPTBot, ClaudeBot, PerplexityBot, and friends) largely do not execute JavaScript. They fetch the HTML, take what is in it, and move on. Whatever your framework paints after the bundle loads is invisible to them. So curl is a decent proxy for the floor: if your content is not in that response, assume a meaningful slice of automated readers never see it. Why this got worse recently For years the bet was reasonable. Google renders JS, Google is search, so client rendering was survivable. Then a chunk of discovery moved to assistants. People ask ChatGPT for a recommendation instead of scrolling ten blue links. If the model cannot read your page, you are not in the answer, and there is no page two to be on. For a marketing site this is the whole ballgame. For a small business it is worse, because the queries that matter ("web designers in X", "who does Y near me") are precisely the ones people now ask an assistant. Three ways to check properly 1. Raw HTML, by word count. curl -s https://yoursite.com | wc -c # total bytes curl -s https://yoursite.com | \ sed 's/<script[^>]*>.*<\/script>//g' | \ sed 's/<[^>]*>/ /g' | wc -w # actu