Checking If a Business's Google Profile Actually Matches Its Own Website

If you do local SEO work, you've run into this: a client's Google Business Profile says one phone number, their website footer says another, and nobody noticed until a customer called the wrong number. Or the postal code on the GBP listing is a leftover from an old office. This kind of drift is called a NAP (Name, Address, Phone) inconsistency, and it's widely cited as a local search ranking factor. But checking it by hand means opening every listing and every website side by side. I built Google Maps NAP Consistency Checker , an Apify Actor that takes Google Maps scraper output, fetches each business's own website (lightly: homepage plus one likely subpage), and checks whether the name, postal code, and phone number on the Google Business Profile actually show up on the site. What it does, and what it doesn't This Actor checks one thing: does a business's own website agree with its Google Business Profile on name, postal code, and phone number. It does not check third-party directories (Yelp, Facebook, etc.). That's a different problem with a different competitor landscape. It does not crawl an entire website; it fetches at most two pages per business (homepage, plus a subpage if one with a keyword like "contact" or "about" is linked from it). It does not use an LLM. It's regex and string matching against fetched text, which makes it fast, cheap, and predictable. There's no model that can hallucinate a match that isn't there. Businesses with no independent website (only a social profile, or nothing) are skipped entirely, because there's nothing to fetch and compare against. How it works For each place with a real website, the Actor: Checks robots.txt for that domain before fetching anything, and skips the business if the checker's user agent isn't allowed. Fetches the homepage HTML (up to 3 MB), strips <script> , <style> , and comments before converting to text, so JavaScript variables and tracking IDs don't get misread as phone numbers. Looks for an internal link