Vibe citing: how KPMG used AI to write a report about AI and AI made them look like fools

vibe citing: how KPMG used AI to write a report about AI and AI made them look like fools by t474-r0b07 There are companies that charge you to tell you how to use AI responsibly. KPMG is one of them. 250,000 employees. 138 countries. Decades advising governments and corporations on how to avoid costly mistakes. In October 2025 they published a report titled "Total Experience: Redefining Excellence in the Age of Agentic AI" . They wrote it with AI. The AI invented 88% of the sources. Nobody verified anything. They published it anyway. // what is "agentic AI" — because the title matters An agentic AI is not a chatbot. Not the assistant that answers your questions. It's a system that makes decisions and executes actions on its own, without a human approving each step. You give it an objective and it acts, corrects, moves forward. It's the product everyone in the tech sector was selling in 2025. KPMG was selling it too. That's why they needed a report proving their clients were already using it. Spoiler: they weren't. And the report invented it anyway. // the forensic analysis GPTZero — a company specialized in detecting AI-generated content — ran a full audit on the report. First: what is an AI hallucination, because the term is going to come up a lot. When a language model doesn't have the information you ask for, it doesn't say "I don't know." It generates a response that sounds correct. It invents with the same confidence it would use if it actually knew the truth. Perfect format. False content. No warning. That's a hallucination. Now the numbers from the KPMG report: TOTAL CITATIONS: 45 REAL CITATIONS: 5 INVENTED CITATIONS: 40 ACCURACY RATE: 11.1% 40 of 45 citations have invented titles, authors that don't exist, or sources that don't say what KPMG claimed they said. Half of the factual claims in the report are false or misattributed. A firm that charges for intellectual rigor published a document with 11% accuracy. // the organizations that read the report and sai