标签：#BMW

When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display […]

Just in time for Le Mans, BMW is pulling the cover off its new M performance concept built on the Bavarian automaker's Neue Klasse next-generation architecture. The concept is the debut of a new design language for BMW's M division, signaling a shift toward a more electrified future. The company says it is built on […]