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As part of an ongoing legal dispute with three Hollywood studios, Midjourney is seeking to compel those studios to reveal how they use AI themselves.
My Testing Setup I used Midjourney V7 (midjourney.com, Standard plan at $30/mo for this project — volume was too high for Basic) over five weeks across six product photo projects: lifestyle context images, background replacement concepts, packaging mockups, and mood-board style reference images for briefing photographers. Some outputs went live in ads. Others were used internally. A few were scrapped entirely. Two specific examples: I generated 12 lifestyle context images showing a skincare product in a bathroom setting — no actual product in the image, just the environment and mood — and used them as ad backgrounds with the real product composited in afterward. Results were strong. I also tried to generate images of the actual product itself from reference photos. That failed in ways I will explain. Pricing: Standard plan at $30/mo. For product photo work at volume, Basic at $10/mo runs out fast. Budget for Standard if this is a regular workflow. 1. Lifestyle Context and Environment Images This is where Midjourney V7 earns its place in a product photo workflow. Generating the environment — a kitchen countertop, a gym bag, a coffee shop table — without needing to stage or shoot it is genuinely useful. I needed eight lifestyle backgrounds for a supplement brand's ad campaign. Real location shoots for eight setups would have cost $3,000 and taken two weeks. I generated the environments in Midjourney, exported them, and composited the real product in using Photoshop. Total cost: $30 for the month's Midjourney subscription and four hours of compositing work. The images ran in paid Meta ads for six weeks. CTR was in line with our studio-shot creative. Nobody asked if the backgrounds were AI-generated. The key: generate the environment only. Do not try to put your specific product into the Midjourney image. Composite it in post. That division of labor is where the workflow holds up. 2. Packaging Mockups for Concepts That Do Not Exist Yet Before you manufacture a product o