Welcome to the Waymo World Cup
It might not feel all that different from older World Cups—for better or worse.
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It might not feel all that different from older World Cups—for better or worse.
Soccer officials already rely on cameras to see who’s offside and who sent the ball out of bounds. But during this World Cup, refs will use digital twins of each player to view plays from every angle.
Travel bans and other visa issues are creating problems for World Cup participants even before the whistle blows.
Venues hosting the 2026 World Cup must meet high standards to obtain environmental certifications, but FIFA also requires that they use natural grass, which is water-intensive to maintain.
The organization claims that the FIFA tournament could have impacts on the rights of local people and visiting soccer fans in all three host countries.
The 48-team World Cup is not the only historic soccer event this year. Four titans are vying for control of video game soccer in the fiercest battle the industry has ever seen.
According to new research, Trionda would show less unpredictable movements in actions such as corner kicks or free kicks. However, in powerful and long-distance clearances it would lose range.
Referees for the 2026 World Cup will be wearing cameras positioned at their temples, allowing TV audiences to see a live view of the pitch from a vantage point they never have before.
The Argentine national team will be Google’s test bench and technological showcase during the World Cup.
Most US World Cup stadiums are surrounded by surveillance cameras. Want to know if you’re being watched on your way to a match? These maps will help you.
Soccer fans on r/WorldCup2026Tickets are using Claude to build DIY ticketing software, exchanging on back channels, and leaving scalpers scrambling.
The activewear giant has used chemical recycling to make jersey for 16 teams competing in the tournament. But the technique is unlikely to help solve fashion’s waste issue.