标签：#aeo

The Quest shipwreck is in worse shape than expected, but it has turned into a thriving marine ecosystem.

If Homo floresiensis wasn't a fire-using hunter, its origins could be different than we thought.

An optimal ratio of 10-15 grams of larvae per gram of specimen minimized cleaning time with no bone damage.

"There is no natural explanation," says paleoanthropologist John Hawks.

Your site ranks on Google. Your Core Web Vitals are clean. Your meta tags are in order. And yet, when someone asks ChatGPT, Perplexity, or Google's AI Overview a question your business should answer your content doesn't show up. Not because your SEO is broken. Because AI search engines don't work like Google. Google Reads Pages. AI Search Reads Passages. Google crawls your page, indexes it, and ranks it based on signals like backlinks, domain authority, and keyword relevance. The unit of ranking is the page. AI search engines ChatGPT, Perplexity, Claude, Gemini don't rank pages. They retrieve passages. They pull specific chunks of content that directly answer a query, synthesize a response, and surface it to the user often without the user ever clicking through to your site. If your content isn't structured to be retrieved at the passage level, it gets skipped entirely. The page might exist. The answer might be buried somewhere in a 1,500-word article. But if the AI can't extract it cleanly and confidently, it moves on to content that makes its job easier. That's the invisibility problem. And most websites have no idea it's happening to them. The Crawler Problem Nobody Is Talking About Before we even get to content structure, there's a more fundamental issue. AI search engines have their own crawl agents. OpenAI sends GPTBot. Anthropic sends ClaudeBot. Perplexity sends PerplexityBot. These bots need access to your site before any retrieval can happen and a significant number of websites are blocking them without realizing it. This happens in a few ways: Blanket disallow rules in robots.txt. Many sites, especially those built on managed platforms, use wildcard disallow rules that were written for a different era when the only crawler worth worrying about was Googlebot. Those same rules now block AI crawlers by default. Overly aggressive bot protection. Security tools and CDN configurations that flag unusual crawl patterns will sometimes block AI bots before they even

We can't blame the Neolithic Transition for the plague anymore.

Archaeologists found apparent scrape marks inside a skull; long bones may have been sharpened into tools.

Your users have started asking ChatGPT and Perplexity instead of Google. So here is the uncomfortable question: when someone asks an AI engine "what is the best tool for <your category> ", does your product show up in the answer? Most founders have no idea. I didn't either, until I measured it — and the gap was nowhere near where I expected. So we built a CLI to measure it. It's called aeo-platform , it's MIT-licensed, it has zero runtime dependencies, and it runs entirely on your machine. This post is the five-minute version: install it, point it at your domain, and read the gap. I'll show you the exact commands and the real before/after numbers from running it on one of our own products. Quick framing on terms: AEO (answer engine optimization) is just SEO's younger sibling for AI answers — getting cited inside the AI's response instead of ranking on a SERP. Some people call it GEO. Same field. TL;DR — three commands npm install -g aeo-platform export OPENAI_API_KEY = "sk-proj-..." # required export GEMINI_API_KEY = "AIzaSy..." # required aeo-platform init --yes --brand = YOURBRAND --domain = YOURDOMAIN.COM --auto \ && aeo-platform run \ && aeo-platform report init auto-discovers your category and writes three commercial buyer queries to a local .aeo-tracker.json . run fires those queries at each engine and scores the answers. report opens a single-file HTML report in your browser. The whole thing installs in under a second (no dependency tree to resolve) and writes everything to disk under aeo-responses/YYYY-MM-DD/ — nothing is sent to a hosted dashboard. OpenAI and Gemini keys are mandatory (they also power a two-model cross-check that filters hallucinated brand mentions). Anthropic and Perplexity keys are optional — each one just adds a column to the report. What it actually measures A single run sends your buyer queries to four engines through their official REST APIs — no scraping, no proprietary black-box score: Engine Model Type ChatGPT (OpenAI) gpt-5-search

What’s the difference between a person, an artifact, and an ecosystem?

Neanderthals had some wild stuff in their toolkits.

I'm excited to announce Elmo , an open source AEO / AIO / GEO tool that tracks AI visibility. It's the most popular, regularly maintained AI visibility tracker on GitHub. A lot of tools in this space are very expensive or have a lot of lock in. Really you just need to run prompts against LLMs, track mentions, and analyze citations. I'm also using it to improve the AI visibility for Elmo itself (although it's still early days). All you need to run is Docker and a web scraper API key (like BrightData) and OpenAI/Anthropic/Mistral/OpenRouter API key, and you're good to go. There's a lot coming soon (sentiment analysis, content simulations, etc) but it's already in use by a number of e-commerce and SaaS sites. Curious to hear what you think!

Prehistoric mining in the Pyrenees, a new species of tiny blue octopus, slapstick acoustics, and more.