How Bending Spoons built a $23B tech empire from struggling brands
2026-07-06
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I'm a father of two, 7 and 12. They are obsessed with Roblox, especially Rivals. Like a lot of parents, we did not love it. We tried the usual things: block it, limit it, set timers." It became a daily battle, a lose-lose situation. So I flipped the problem. Instead of fighting what they loved, I decided to lean into it, but with a twist. Why just play an FPS when you could build one together? My kids became the PMs. Claude and I became their engineer. I was shocked by how fast we moved. We pick