Your structured data is probably broken, and your crawler isn't telling you

Most on-page audits catch the obvious stuff: a missing title here, a duplicate meta description there. The thing that quietly costs you rich results is structured data that exists but is invalid, and most flat-list crawlers either skip it or bury it. Here is why it happens and how to catch it. The problem, concretely You add FAQ schema to a product page to win that expandable rich result in Google. You paste a JSON-LD block into the head, ship it, and move on. Six weeks later the rich result never showed up, and nobody knows why. The usual culprits are small and silent: A @type that does not match the content (FAQPage with no mainEntity ). A required property missing ( acceptedAnswer without text ). A trailing comma or a stray character that makes the JSON parse fail entirely. Schema that contradicts what is actually on the page, which Google can flag as spammy and ignore. None of these throw a visible error. The page renders fine. The schema is just dead weight, and a standard "issues" crawl that only counts titles and headings walks right past it. How to catch it First, validate the JSON itself. A block that does not parse is invisible to search engines. Even a quick local check surfaces the dumb-but-fatal errors: // Pull every JSON-LD block and check it parses + has a @type const blocks = [... document . querySelectorAll ( ' script[type="application/ld+json"] ' )]; blocks . forEach (( b , i ) => { try { const data = JSON . parse ( b . textContent ); if ( ! data [ " @type " ]) console . warn ( `Block ${ i } : missing @type` ); } catch ( e ) { console . error ( `Block ${ i } : invalid JSON ->` , e . message ); } }); If that logs an error, the schema was never going to work, no matter how perfect the markup looked. Second, check required properties for the specific type you are using. FAQPage needs mainEntity with Question items, each carrying an acceptedAnswer . Article needs headline , author , and datePublished . Validating "it parsed" is not the same as "it is c